Shannon Houchins
Co-Founder, Executive Producer, Writer, Director

Shannon Houchins is the CEO of Average Joes Entertainment Group, an Atlanta and Nashville-based entertainment company and mother company of Hideout Pictures.  A multi-platinum record producer whose music has amassed close to 40 million album sales to date, Houchins took his success and knowledge as a music producer and applied it to launching his own independent record label, Average Joes Entertainment, in 2006.  Quickly expanding into a powerhouse multi-media entertainment firm, Average Joes brandishes several divisions including a management firm, television, merchandising, sports, concert promotions, and publishing.  Hideout Pictures, which was established in 2010 by Houchins and Potsy Ponciroli, encompasses the film & television division of AJE.

potsy ponciroli
Co-Founder, Executive Producer, Writer, Director

(While reading, please think of the words through the smooth resonance of Morgan Freeman’s voice.) Potsy Ponciroli is a writer and director who received his film degree from the university of Western…backstory, backstory, that was years ago and nobody cares. Since he actually started getting paid to do this thing he loves, Potsy has directed over 60 music videos for artists such as ‪Luke Bryan‬, ‪Kenny Chesney‬, ‪Yelawolf‬, Cage The Elephant‬ and many more in the rock, rap and country genres.He left the music video business behind for bigger dreams. Potsy wrote and directed the feature film Super Zeroes—I’m sure you caught wind of it as it toured the festival circuit… mildly, winning an Audience Award as well as Best Comedy. With that smashing success under their belt, he along with Shannon Houchins, forged ahead and started HIDEOUT PICTURES. Potsy then sold a screenplay to Lakeshore Entertainment that has since been “put on hold.” Most notably, Potsy CREATED a half-hour scripted comedy for Viacom and just aired its second season. Potsy took the reigns as the SHOWRUNNER of the series entitled, “Still The King”, starring ‪Billy Ray Cyrus‬ and Joey Lauren Adams.Taken aback by Potsy’s charisma, charm and raw, natural talent, it was no shock that the network allowed him to WRITE and DIRECT the series as well.‬  Potsy is currently repped at Verve.

Carey Nelson Burch

Carey Nelson Burch serves as President of Hideout Pictures overseeing all aspects of development and production of scripted and unscripted TV, feature films, documentaries and music videos. Previously, she was an Executive Producer at TackleBox Films while running My Own Shingle, where Hideout was a consulting client. Previously, Nelson Burch was a packaging agent at William Morris Endeavor for 12 1/2 years and had the distinction of being the only TV/Film agent in town, servicing Feature and TV producers, the country artist roster, as well as numerous projects. Prior to joining William Morris Endeavor, Nelson Burch was an Executive at NBC in Los Angeles. 

trevor o'neil
vice president

Prior to joining Hideout, O’Neil was head of development at Live Animals Inc in Los Angeles setting up projects at NBC, MTV, History, Lifetime, WeTV, Oxygen and FoxSports1.  O’Neil began his career as a Producer, with credits on The Voice, Nashville Star, Can You Duet, Lip Sync Battle, Ghost Hunters International amongst others. 

chris conner

Chris Conner has been active in the film & television industry for 18 years, as Producer and Director of projects ranging from feature films, television series, documentaries, music videos, commercials, live concerts, and numerous political campaigns, affording him opportunities to work with Grammy, Emmy, and Oscar winners along with senators, congressmen, and a presidential candidate. Chris has produced national television commercials for such worldwide brands as Ford and Merck and is currently serving as a Producer on CMT’s episodic scripted comedy ​Still the King​. Chris is an active principal partner in three production companies, each specializing in different forms of entertainment and advertising.

eric williams

Eric Williams is a producer and assistant director. Throughout his 11 year career he has worked in Los Angeles, Atlanta and Nashville on over 30 films and numerous music videos. His favorite quote is “Pain is temporary, film is forever!”

ed pryor
Media Executive and Creative Director

Ed Pryor is a Director, DP, and Editor with a diverse production catalog spanning several genres and media formats. His work has been seen on broadcast networks such as FOX/FS1, CMT, GAC, as well as publications such as Rolling Stone and Billboard Magazine. He has directed over 30 music videos accounting for more than 60+ million Youtube views. As a result, his opportunities to develop content range from companies including Viacom, McDonalds, Big Machine Label Group and Affliction.

julie lighty
Production Manager/Associate Producer

Julie Lighty has worked in all aspects of production for various award winning films, television shows, and music videos. Her experience has led to wonderful opportunities with networks such as ABC, CMT, ESPN, GAC, and PBS. Presently she governs and coordinates the daily tasks of several projects for Hideout Pictures.